But the wild, flashy fashion of the Capitol is also one of the draws of seeing The Hunger Games onscreen, and that fashion is epitomized by Effie Trinket, Katniss's guide through the guides played by Elizabeth Banks. Just as they did for the first movie, Lionsgate is using Effie to promote the more glamorous side of the Hunger Games world, in a canny move that also allies them a little too closely with the terrible Capitol. Check out the first image of Effie in her getup from the newest issue of Capitol Couture, which debuted at the film's Facebook page:
Effie, as usual, looks resplendent, and her portrait is just the first of three that will premiere, with the next one coming later today. Here's the empty chair that will presumably have Katniss sitting in it. We'll update with that one when it appears:
The Hunger Games: Catching Fire comes to theaters on November 22 this year. As you might imagine, this is just the tip of the marketing iceberg we'll see between now and then. You can click here to follow everything else we've learned about it so far.